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According to placement
According to placement

According to the specific kind of primary placement of the product (e.g. gondola, under counter fridge, etc.), various POS and POP tools can be used depending on what the purpose of the communications, storage and highlighting tool or individual unit is.

In the case of secondary placements, which are further away from the primary placement, it is worth paying attention to “cannibalism”, since the secondary placement can make the primary one less effective (reducing the amount of products sold), thus affecting the ROI of the secondary placement negatively.

In the case of highlighting tools, the perception difference threshold plays a major role.

According to material
According to material

Displays can be made of many different materials. Materials most commonly used include plastic, metal, wood, glass, paper, and their various combinations. The type and purpose of the display largely determines the optimal material. We provide you with advice on the most cost-effective solutions every time.

According to function
According to function

When it comes to facilitating the purchasing process in various channels of sale using communications, storage and highlighting tools or individual units, we can choose from a number of different POS and POP solutions.

The aim is to enhance the tools in terms of helping the customers by making the purchasing process easier. This can be directed at foregrounding communications or simplifying the purchasing process by developing channel-specific solutions.