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Shelf tray
Shelf tray

This tool is used in primary product placement with the purpose of making the product noticeable and strengthening the brand message. Usually, the height of the position of the products placed on it is different from that of rival products, which highlights them. Disrupting the monotony of the placement draws attention to the favoured products.

Only shelf trays reaching the perception difference threshold can function appropriately.

Highlighting the brand using different colours and making changes in the height of the positions are not always sufficient. In these cases, appropriate illumination can help achieve effective functioning.

If space is available, a special layout of the shelf tray is also possible, including the push-out effect using gravity or springs.

Have a look at our references